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Uniqlo

Uniqlo

Breaking Pinterest... for good.

 
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We needed a way to get people's attention on Pinterest that was, uh, free. Taking advantage of Pinterest's lax attitude toward image length requirements, we "stormed" the site with simultaneous posts that shook users out of their zombie scrolling behavior.

Since the stunt, Pinterest has limited their image height requirements—success.

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 The project won the Clio Best in Show and a Cannes Gold. Rawr.

The project won the Clio Best in Show and a Cannes Gold. Rawr.