Uniqlo
Breaking Pinterest... for good.
We needed a way to get people's attention on Pinterest that was, uh, free. Taking advantage of Pinterest's lax attitude toward image length requirements, we "stormed" the site with simultaneous posts that shook users out of their zombie scrolling behavior.
Since the stunt, Pinterest has limited their image height requirements—success.
Awards: Cannes, Gold Lion; ADC Awards, Silver; Ad Stars, Grand Prix; W3 Awards, Silver; One Show, Merit; Mashies, Winner; Clio Awards, Grand Prix; Webby, Nominee; HOW Interactive, Merit
AIGA, “Justified” Feature; The Advertising Concept Book, Think Now, Design Later