Outlines

Inviting sustainability home.

Outlines wants to help people clean up their act—literally. Their recyclable home goods reduce plastic waste and ensure every shower stays squeaky clean.

We created a custom Shopify experience that introduces the brand and the ethos of Responsible Replenishment. Since we knew the brand’s product offerings would grow over time, the system had to allow for uncertainty, while considering each future product’s unique content needs.

The subscription builder enables each user to fine tune their Replen schedules to fit their life. Now, it’s easier than ever to get these humble, yet hard working, heroes into homes everywhere.

Outlines has since swept the Good Housekeeping Awards, been mentioned in Architectural Digest, and earned a subscription retention rate of around 75%. Beautiful.