lululemon

Dropping shoes that are fit for every woman.

lululemon has been running the fitness apparel game for eons—and now it’s time to dip their toes into the shoe market. We created a phased digital launch for the collection, starting with the blissfeel running shoe. The work encompassed hefty content strategy, concepting, and copywriting, with a robust handoff document to ensure everything ended up just as tight as we imagined. The rest of the collection is coming soon…