Inspiring a community to be brave.
Keds has an incredible community of Swiftie tweens and teens.
We wanted to bring these girls to one unified platform and keep them coming back. Enter a custom Tumblr experience.
The whole thing lives on Tumblr so fans can reblog posts (and pass on their love for Keds) without leaving the site. The platform is also super flexible, letting the brand update content and interact with their Bravehearts everyday.
We also helped name and launch the spring collection with an adorable lookbook any Swiftie would love.