Airweave mattresses are huge... in Japan.
To introduce Airweave to the American market, we made a splashy site getting people right up in there.
We told the story of Airweave's humble beginning and let them "touch" the goods for themselves.
I dusted off the ol' editorial skills to interview and write a piece about Airweave fan (and NYCB ballerina) Lauren Lovette.
Plus, the client's documentary filmmaking crew (standard) caught me side-eyeing a coworker in a clip that ran on Japanese TV. What a world.