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Airweave

Airweave

Airweave mattresses are huge... in Japan.

 

To introduce Airweave to the American market, we made a splashy site getting people right up in there.

We told the story of Airweave's humble beginning and let them "touch" the goods for themselves.

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I dusted off the ol' editorial skills to interview and write a piece about Airweave fan (and NYCB ballerina) Lauren Lovette.

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Plus, the client's documentary filmmaking crew (standard) caught me side-eyeing a coworker in a clip that ran on Japanese TV. What a world.