Created IKEA’s digital voice & tone guidelines and design system. Built out new e-commerce app, data ethics vision, and CX and digital brand strategy. Wrote speech for executives to deliver at Davos.

Founding writer at B2B2C construction startup, Hover. Crafted voice & tone guidelines and design system, brand strategy, and all product flows and Marketing initiatives, including landing pages, campaign support, and social.

Wrote full product experience for Apple. (Not brave enough to explain that here.)

Founding writer at Elephant New York. Wrote all product flows, campaigns, and social for Marcus by Goldman Sachs.

Wrote full app experience for food delivery app, Sharebite.

And there’s more where that came from.

When not writing, I’m probably knitting, sewing, and spinning.

Started my career at Boston University, where I earned a BS in Advertising (with a pragmatic French Literature minor). Cut my teeth at Publicis Groupe Paris, Gawker Media (RIP), and AKQA New York, before going on to Firstborn, Elephant, Work & Co, and Hover.

A shield-maiden and a rising star. Also been known to record positively stirring scratch VOs, lauded by clients as “that’s fine.”

Full CV available upon request.